At Macy’s Inc.
I’m a designer specializing in e-commerce experiences, with a strong focus on optimizing transactional flows and operational communications.
I have played a key role in shaping the post-purchase and bottom-funnel user experience, leveraging data-driven insights to enhance conversion rates, user retention, and design efficiency. Over time, I have evolved from a pixel-focused designer to a UX strategist and systems thinker, leading cross-functional initiatives that align business goals with customer needs.
I spearheaded the end-to-end redesign of Macy’s and Bloomingdale’s Operational Emails System (OES)—transforming static templates into a modern, scalable design system that improves efficiency, maintainability, and brand consistency across transactional communications.
As the primary bottom-funnel UX designer, I have refined the checkout, bag, and post-purchase experiences by integrating A/B testing, usability research, and analytics to streamline purchase flows and minimize friction. My work is driven by a commitment to seamless, high-converting user journeys and a passion for innovation that puts the customer first.
Get in touch.
I’m passionate about crafting intuitive, high-impact digital experiences and always seeking new ways to optimize user interactions. If you have any questions or want to discuss my work, feel free to reach out!